Nokia Tune is one of world's most recognized audio brand assets and is estimated to be heard over one billion times a day. Last September, Nokia launched a global crowdsourcing campaign to find a fresh version of the classic Nokia Tune. 

For the first time Nokia invited people to work with the iconic tune with the winning tune to be placed next to the standard Nokia Tune in a selection of the company’s 2012 product portfolio. The judges were important people such as Julian Treasure, Kai Bronner, Super8 & Tab, Marko Ahtisaari, Mark Dewings, Andrew Higgins and Tommi Koskinen.